Monthly Archives: June 2008
Redefining the Gold Standard
In his new book The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company, Dr. Joseph A. Michelli, Ph.D. discusses the “service value” that sets Ritz-Carlton apart from its competition. … Continue reading
Filed under corporate social responsibility, CSR
Hispanic Marketing For Credit Unions
Financial institutions have always had fun with marketing to Hispanics. Targeting the right customer, dealing with documentation issues and figuring out the ROI on Hispanic initiatives have always been challenging. Suzanne Boniface tackles the topic in the latest issue of … Continue reading
Filed under Uncategorized
