Monthly Archives: August 2008

Business Blogs Blow

  Just kidding!  Not all business blogs blow, just most of them.     According to an article in Monday’s Washington Post, Technorati says that of 112.5 million blogs on the web, 5,000 are corporate.  I’d wager that the number … Continue reading

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Filed under Blogging

My Bottled Water Conflict

  I recently came across this article about the launch of Nestlé Waters first ever marketing campaign targeting Hispanics.  The campaign includes an endorsement deal with Cristina, TV spots on Univision, spot radio in major Hispanic markets, print advertising (print … Continue reading

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Filed under Climate Change, corporate social responsibility, CSR, Green Marketing, Hispanic marketing, Multicultural Marketing