Monthly Archives: September 2008
An Answer to Global Warming?
Last week at California’s annual Climate Change Research Conference in Sacramento, two physicists associated with the Heat Island Group presented a paper which claims that if roofs in 100 major urban areas were switched to reflective material, they would offset … Continue reading
Filed under Climate Change, Daniel Durazo, Green Marketing
The Birth of “Drive to Mobile”
You may be familiar with the term “drive to web.” It refers to any activity that drives someone to log onto a website. In marketing, this is done through a variety of media vehicles. A television ad, a radio spot, … Continue reading
Filed under Daniel Durazo, Mobile Marketing
