Category Archives: corporate social responsibility
BP’s Next Challenge
The slow motion disaster that is unfortunately continuing to take shape in the Gulf of Mexico will undoubtedly become a significant case history in the fields of public relations, corporate social responsibility (CSR) and crisis management. While British Petroleum has … Continue reading
My Bottled Water Conflict
I recently came across this article about the launch of Nestlé Waters first ever marketing campaign targeting Hispanics. The campaign includes an endorsement deal with Cristina, TV spots on Univision, spot radio in major Hispanic markets, print advertising (print … Continue reading
