Category Archives: CSR

Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, and responsible business) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large.
The practice of CSR is subject to much debate and criticism. Proponents argue that there is a strong business case for CSR, in that corporations benefit in multiple ways by operating with a perspective broader and longer than their own immediate, short-term profits. Critics argue that CSR distracts from the fundamental economic role of businesses; others argue that it is nothing more than superficial window-dressing; still others argue that it is an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations. (From Wikipedia)

BP’s Next Challenge

The slow motion disaster that is unfortunately continuing to take shape in the Gulf of Mexico will undoubtedly become a significant case history in the fields of public relations, corporate social responsibility (CSR) and crisis management. While British Petroleum has … Continue reading

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Filed under corporate social responsibility, Crisis Communications, CSR, Daniel Durazo, PR, Public Relations

My Bottled Water Conflict

  I recently came across this article about the launch of Nestlé Waters first ever marketing campaign targeting Hispanics.  The campaign includes an endorsement deal with Cristina, TV spots on Univision, spot radio in major Hispanic markets, print advertising (print … Continue reading

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Filed under Climate Change, corporate social responsibility, CSR, Green Marketing, Hispanic marketing, Multicultural Marketing