Tag Archives: corporate social responsibility
Redefining the Gold Standard
In his new book The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company, Dr. Joseph A. Michelli, Ph.D. discusses the “service value” that sets Ritz-Carlton apart from its competition. … Continue reading
Filed under corporate social responsibility, CSR
Project Plant It!
One of the most interesting and complex CSR/Green Marketing efforts I’ve been involved in has beenDominion’s Project Plant It! This award winning program is a partnership between Dominion, the Arbor Day Foundation and elementary schools in regions served by the company. Project Plant It! was … Continue reading
Filed under corporate social responsibility, CSR, Green Marketing
