Tag Archives: drive to mobile
Radio Drives Mobile
Recently, my work in the radio industry and my interest in mobile marketing have crossed paths. Thanks to my colleague Doug Zanger at Small Plate Radio, I’ve found myself in several radio industry posts. I’m on the … Continue reading
Filed under Hispanic marketing, Mobile Marketing
The Birth of “Drive to Mobile”
You may be familiar with the term “drive to web.” It refers to any activity that drives someone to log onto a website. In marketing, this is done through a variety of media vehicles. A television ad, a radio spot, … Continue reading
Filed under Daniel Durazo, Mobile Marketing
