Tag Archives: Hispanic marketing
My Bottled Water Conflict
I recently came across this article about the launch of Nestlé Waters first ever marketing campaign targeting Hispanics. The campaign includes an endorsement deal with Cristina, TV spots on Univision, spot radio in major Hispanic markets, print advertising (print … Continue reading
Hispanic Marketing For Credit Unions
Financial institutions have always had fun with marketing to Hispanics. Targeting the right customer, dealing with documentation issues and figuring out the ROI on Hispanic initiatives have always been challenging. Suzanne Boniface tackles the topic in the latest issue of … Continue reading
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