Tag Archives: Mobile Marketing

December 22, 2008

Short codes may save traditional media

  Thanks to Jim Washok at OTAir for sending along Nielsen’s “The Short Code Marketing Opportunity.”   This is a great primer on how marketers are using Common Short Codes or “short codes” for text (SMS) and multimedia (MMS) messaging … Continue reading →

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Filed under Daniel Durazo, Hispanic marketing, Mobile Marketing

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September 24, 2008

Radio Drives Mobile

  Recently, my work in the radio industry and my interest in mobile marketing have crossed paths.     Thanks to my colleague Doug Zanger at Small Plate Radio, I’ve found myself in several radio industry posts. I’m on the … Continue reading →

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Filed under Hispanic marketing, Mobile Marketing

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