MASSIVEGOOD is an innovative fundraising movement that combines micro-philanthropy with social media. MASSIVEGOOD will let travelers make a small donation ($2/€2/£2) through a simple click each time they buy a ticket, whether online or through a travel agent. MASSIVEGOOD relies on the network effect of its members to spread the word about the solution. The more MASSIVE the movement, the more MASSIVE the GOOD.
MASSIVEGOOD is in testing phase and will be launched early 2010.
Mission: MASSIVEGOOD was developed by the Millennium Foundation for Innovative Finance for Health. Funds raised by MASSIVEGOOD are distributed to UNITAID, hosted by the World Health Organization , to fight HIV/AIDS, malaria and tuberculosis.
MASSIVEGOOD: It’s massively good!
Daniel Durazo's Blog 