Monthly Archives: December 2008

Walmart’s Top Ten iPhone Apps

 

 

iPhones R Us

iPhones R Us

As you may have heard, Walmart started selling the iPhone this week.  That development has spawned a whole new category of iPhone applications (apps) targeting the Walmart customer.

 

 

Here’s my list of the Top Ten Favorite Walmart iPhone Apps:

10.  iDeduction:  This handy application helps you keep track of all of your children’s names, ages, social security numbers and other important information.  It comes in darn handy when the number of kids hits double digits.

9.  iFashion:  This app updates you on the latest Walmart shopper fashions, including the newest sleeveless flannel shirts for guys and spandex shorts for the ladies.

8.  iFried:  A recipe app that lets you turn even the most nutritious food into a deep-fried culinary disaster.

7.   iFamily:  Discover your family tree.  Special applets allow you to include those “unusual” family connections.

6.  iShake ‘n’ Pork:  With the right seasoning and preparation, eating pork every night doesn’t have to be boring.

5.  iBeater:  Keep track of the maintenance needs of your automobile, even when 100K miles has rolled over a couple of times.  Includes handy list of primer paint suppliers “near you.”

4.  Sounds of NASCAR:  No need to yell “Run ’em off the road Dale!” while watching your favorite race.  This handy app will do the yellin’ and whoopin’ for you with the touch of a button.  Just pick from our list of top drivers (Juan Pablo Montoya not available) and popular sayings and your iPhone will do the cheering for you.

3.  iTaxidermy:  Stuffing and mounting everything from possums to bears is now a cinch with our easy to follow instructions.

2.  iSmile:  Are your teeth missing or misaligned?  No need to worry.  Choose from a selection of “virtual” smiles and just hold your iPhone in front of your mouth to show off your gleaming new smile!

1.  trailerbook:  Rated Top Walmart App by Bubba Magazine!  This social networking app for trailer park residents lets you conect with all of your neighbors!  Make new friends or threaten enemies without leaving your armchair.  Included weather applet alerts you to incoming tornadoes.

Feel free to add your idea for a Walmart app in the comments section below and have a great day!

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Filed under Daniel Durazo, iPhone

Short codes may save traditional media

 

Struggling

Struggling

Thanks to Jim Washok at OTAir for sending along Nielsen’s “The Short Code Marketing Opportunity.”

 

This is a great primer on how marketers are using Common Short Codes or “short codes” for text (SMS) and multimedia (MMS) messaging to build awareness, drive relationships and even sell products using mobile devices.

If you’re interested in the short code marketing opportunity, I suggest you take the time to read Nielsen’s report.

Some of the things that jumped out at me are:

The average number of text messages eclipsed the number of phone calls for wireless subscribers in Q4 2007 and the gap continues to widen.

A case study for Ashley Furniture shows one example of ROI on a text message campaign:  For every $1 spent on the campaign, $122 was generated in revenue.

Hispanics and African-Americans recall text-message ads almost twice as often as whites, making them an excellent target for text campaigns.

But what really interests me the most is the opportunity for traditional media (TV, print, outdoor, radio) to use text as an immediate call to action and to build interactive relationships with their viewers, readers or listeners.  Traditional media, particularly newspapers, have been hit hard by the current advertising slump and text campaigns are a great way to add value to advertisers and capture a database of loyal customers.

Nielsen found that radio station ALICE 97.3 KLLC-FM in San Francisco had logged more than a million transactions to its short code in Q2 2008 by listeners making requests, entering contests and chiming in on surveys.  That’s an excellent example of how traditional media is using text campaigns to build relationships.

As traditional media, particularly print, continues to struggle, short codes may prove to be their salvation.

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Filed under Daniel Durazo, Hispanic marketing, Mobile Marketing

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