Recently, the crack web team at the ad agency where I work created a cool viral campaign for Father’s Day for S&K Menswear. You can check it out at DancingDaddy.com
You can read the press release that I wrote and distributed here. Clever, ain’t it?
You can read the story that resulted in the Richmond Times Dispatch here.
After 5 tries, we also posted the information to CNN’s iReport. It took 5 tries because iReport kept pulling my submission down, one time after it already had 300 views. They don’t tell you why, but I can only assume it was because it was too commercial. So after making the copy more informal and pulling the client logo off the image, the submission stuck.
Other hits I liked were in Promo Magazine and on Richmond.com