Today I was multi-tasking, downloading Apple’s new version 2.2 software for my iPhone (google maps street view looks great) on my iMac, while reading my friend and colleague Tony Scida’s blog on my MacBook.
Tony’s got a great new post about the opportunities that marketers have to create branded iPhone apps and ride Apple’s very long coattails. He’s got a point. Apple is hot and now is the perfect time to jump on that bandwagon. As mobile marketing guru and OTAir honcho Jim Washok likes to point out, iPhones are carried by the “12 million most important people in the world.” Or at least we iPhone owners like to think so. Those are exactly the folks who should be carrying your brand in their back pocket.
Coincidentally (great minds think alike), Jim also has a new post on the power of “Appverts,” an application designed to promote a product, service or brand. He skillfully points out the futility of creating appverts without appvertainment or appvertility value.
All this eye-phone lovin’ got me thinkin’ about how much I do love that little deck of cards crammed with interactive goodness and who-knows-what. How did I live my life before I had it? How did I ever update my facebook and twitter accounts while lifting weights before? How did I suffer through another “shoot me now” meeting without the diversion of killing tiny little zombies on my screen? How did I ever check live sports scores on the “sly” while chillin’ with my shorty? I didn’t. And my life sucked. But not anymore.
Yes, it’s true. I love my iPhone more than I love you.