Monthly Archives: July 2008

Hispanic Kids Go Green


Kids Show It's Easy Being Green

Kids Show It's Easy Being Green

According to Kids and and Tweens in the U.S., a new study from Packaged Facts, kids and their parents have become increasingly interested in protecting the environment. As a result, eco-friendly products are beginning to make headway among children ages 3 to 11. And companies that produce and market products to these kids and their parents are starting to take heed.

Kids ages 3-11 in the U.S. have personal incomes totaling $19 billion, the study found, and is expected to reach $21 billion by 2012. Parental spending on food, clothing, personal care items, entertainment and reading materials reached $123 billion.

Marketers that promote eco-friendly products may find success in tapping that spending. Based on data from Simmons Market Research Bureau, the study found that a significant majority of kids 6-11 express concern for environmental issues. Nearly three-quarters believe people should recycle; 40% say you should buy recycled paper products.

More than half of kids 6-8 encourage their parents to buy green products. Hispanic kids are far more likely than kids in other population segments to push their parents to buy green products. This underlying demographic characteristic may explain why kids living in the Pacific region—which has a relatively large Latino population—have a higher likelihood of trying to get their parents to go green.

Perhaps we should be inviting these kids to our NLCCC briefing in New York. After all, the goal of educating Hispanics about the importance of Global Warming is to help insure that our kids and all future generations can enjoy this planet as we have.

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Filed under Green Marketing, Hispanic marketing, Multicultural Marketing

Are Newspapers Blogger Friendly?


Newspaper killer

Newspaper killer

I recently came across this story in the unfortunately named Buttermilk & Molasses blog about the relationship (or lack thereof) between local newspapers and the blogging community. Newspapers are in a tough spot. While their content is still valued, the value of their portability as a news aggregating device has been almost totally lost and is being replaced by handheld phones and organizers (I’m an iPhone fan). Unlike newspapers, these devices allow users to access much more news and information, not to mention links, multimedia content, etc. than any newspaper ever could. I received an offer from the Wall Street Journal last week for a year of internet access AND daily delivery of the newspaper all for $99. A great deal for sure, but I was thinking to myself: Why would I want the newspaper?

Given the harsh realities of the newspaper business, it would seem to make sense for daily papers to bolster their resources by adding feeds from bloggers to their content. Traditionalists may be shocked at the suggestion, giving excuses such as: the accuracy of these posts cannot be confirmed, these people don’t have the right training, how will we manage this animal once we let it out of the cage, etc.

But the truth is that newspapers need bloggers in order to help them become relevant in the “net-media age” and bloggers (being the shy bunch we are) would love the exposure. So why not work together?

UPDATE:  Apparently media buyers think it’s a great idea for newspapers to be more aggressive online by partnering with or buying niche web sites.  My bet is that newspapers will follow the money.

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Filed under Blogging, Public Relations

No one will call you a quitter…

Okay, here’s the situation:  You have a colleague that you really respect and value and that you’d love to send a message that says how sorry you are that his/her totally inappropriate office romance didn’t work out.  Or you want to tell someone else how proud you are of their new position at work, despite their name tag and epaulets.  Not to mention those really sticky wickets:  How to tell someone you’re sorry they got fired during the latest corporate bloodbath. But store bought cards are so impersonal and don’t really offer the right sentiment.  Besides, who has money for store bought cards or stamps anyway?

Well never fear sensitive slacker, there’s a place where the cards say just the right thing, are free and no postage is required. Check them out.

Not A Quitter

Not A Quitter

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Filed under Public Relations, Uncategorized

London International Awards


Doug Zanger

Doug Zanger

Recently my colleague Doug Zanger was selected as the first ever Radio Jury President for the prestigious London International Awards.  Shortly thereafter I was appointed to the Jury with 22 other folks, tasked with judging radio creative from around the world.  Last years’ winning radio entries were produced in Johannesburg and Hamburg.  It’s been sometime since I worked in radio, but I’m looking forward to being part of this process.

Doug has set up AmerWeCan Radio, a hilarious push to get more American radio stations to enter the “Conceived by Radio Station” category of the LIAs.  Apparently no American radio station has ever won this award, and AmerWeCan mouthpiece Brett Britland takes great umbrage at this horrific oversight.

Doug is also pushing the IDA (It Didn’t Air) Awards to recognize great creative that never quite made it past the “creative review” process and onto the airwaves.  I look forward to hearing what almost was (or what never had a chance).

As founder and CEO of Xhang Creative, a Portland, Oregon-based radio and audio content creative agency/consultancy, Doug Zanger is a leading voice for creativity in radio.  Doug’s other ventures include pOne partners, a radio-station/company-centric business that serves as a full creative resource for radio stations and groups and Small Plate Radio, an online audio content creation group that has been running “pop-up” radio stations for advertising and industry trade events.  Doug is also the mastermind behind Good Radio Stories, an online PR service dedicated to showcasing the charitable works of radio stations and companies around the country. Good Radio Stories is a Radio 2020 project commissioned by the Radio Advertising Bureau, National Association of Broadcasters and HD Radio Alliance.

“Dr. Z” also blogs on Advertising Age’s Small Agency Diary and is an adjunct professor at Mount Hood Community College in Oregon, where he lectures about the importance of radio and advertising.

He is also an active donor for the Freeplay Foundation, a non-profit organization that distributes hand-cranked and solar powered radios to remote areas of Africa with the purpose of delivering content and messaging that helps stem the tide of poverty.

I’m probably missing several things, but I think that description is sufficient.  When does Doug ever sleep?!

UPDATE:  After judging nearly 150 spots, I’ve listened to the Good, the Bad and the Ugly.


Filed under Uncategorized

Sustainable Giving

In her blog The Philanthropic Family, Sharon Schneider discusses the merits of Product (RED) and its new music service, as well as the controversy over embedded giving.  You can make your own judgments, but I like embedded giving because it is sustainable and provides a predictable stream of revenue for philanthropies.  If you’re a CFO at a philanthropy, predictable revenue makes life easier.

She also points out the business benefits of Strategic Corporate Philanthropy.  In a nutshell, this refers to a company providing its products/services/expertise to a community non-profit.  This is not only great Corporate Social Responsibility policy, it’s a great marketing tool as well.  It works because non-profits tend to be deeply ingrained into the fabric of their community and often have patrons and board members that may be qualified buyers of their benefactor’s products and services.

The agency I work for recently developed a website to support the activities of a well known non-profit. Providing these services allowed us near-the-top billing as a sponsor for our in-kind donation, generated some great publicity for us and maybe even helped with our name recognition in the right circles.  Not to mention it made us feel great.

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Filed under corporate social responsibility, CSR

National Museum of the American Latino


Congressman Xavier Becerra

Congressman Xavier Becerra

I recently saw an item that mentioned legislation passed in May that will create a federal commission to explore the possibility of creating the National Museum of the American Latino.


The museum is the brainchild and pet project of Congressman Xavier Becerra (D-CA). Becerra issued a press release way back in September 2003 that said he was launching the project.

Univision, National Council of La Raza and the Hispanic Heritage Foundation, among others, are working to keep the museum on the public’s radar.  PR is being handled by Washington, DC-based Comunicad.

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Filed under Hispanic marketing