Tag Archives: iPhone

Walmart’s Top Ten iPhone Apps

 

 

iPhones R Us

iPhones R Us

As you may have heard, Walmart started selling the iPhone this week.  That development has spawned a whole new category of iPhone applications (apps) targeting the Walmart customer.

 

 

Here’s my list of the Top Ten Favorite Walmart iPhone Apps:

10.  iDeduction:  This handy application helps you keep track of all of your children’s names, ages, social security numbers and other important information.  It comes in darn handy when the number of kids hits double digits.

9.  iFashion:  This app updates you on the latest Walmart shopper fashions, including the newest sleeveless flannel shirts for guys and spandex shorts for the ladies.

8.  iFried:  A recipe app that lets you turn even the most nutritious food into a deep-fried culinary disaster.

7.   iFamily:  Discover your family tree.  Special applets allow you to include those “unusual” family connections.

6.  iShake ‘n’ Pork:  With the right seasoning and preparation, eating pork every night doesn’t have to be boring.

5.  iBeater:  Keep track of the maintenance needs of your automobile, even when 100K miles has rolled over a couple of times.  Includes handy list of primer paint suppliers “near you.”

4.  Sounds of NASCAR:  No need to yell “Run ’em off the road Dale!” while watching your favorite race.  This handy app will do the yellin’ and whoopin’ for you with the touch of a button.  Just pick from our list of top drivers (Juan Pablo Montoya not available) and popular sayings and your iPhone will do the cheering for you.

3.  iTaxidermy:  Stuffing and mounting everything from possums to bears is now a cinch with our easy to follow instructions.

2.  iSmile:  Are your teeth missing or misaligned?  No need to worry.  Choose from a selection of “virtual” smiles and just hold your iPhone in front of your mouth to show off your gleaming new smile!

1.  trailerbook:  Rated Top Walmart App by Bubba Magazine!  This social networking app for trailer park residents lets you conect with all of your neighbors!  Make new friends or threaten enemies without leaving your armchair.  Included weather applet alerts you to incoming tornadoes.

Feel free to add your idea for a Walmart app in the comments section below and have a great day!

Advertisements

2 Comments

Filed under Daniel Durazo, iPhone

I love my iPhone more than I love you

 

iphone_weightlifter4Today I was multi-tasking, downloading Apple’s new version 2.2 software for my iPhone (google maps street view looks great) on my iMac, while reading my friend and colleague Tony Scida’s blog on my MacBook

 

Tony’s got a great new post about the opportunities that marketers have to create branded iPhone apps and ride Apple’s very long coattails.  He’s got a point.  Apple is hot and now is the perfect time to jump on that bandwagon.  As mobile marketing guru and OTAir honcho Jim Washok likes to point out, iPhones are carried by the “12 million most important people in the world.”  Or at least we iPhone owners like to think so.  Those are exactly the folks who should be carrying your brand in their back pocket.

Coincidentally (great minds think alike), Jim also has a new post on the power of “Appverts,” an application designed to promote a product, service or brand.  He skillfully points out the futility of creating appverts without appvertainment or appvertility value.  

All this eye-phone lovin’ got me thinkin’ about how much I do love that little deck of cards crammed with interactive goodness and who-knows-what.  How did I live my life before I had it?  How did I ever update my facebook and twitter accounts while lifting weights before?  How did I suffer through another “shoot me now” meeting without the diversion of killing tiny little zombies on my screen? How did I ever check live sports scores on the “sly” while chillin’ with my shorty?  I didn’t. And my life sucked.  But not anymore.

Yes, it’s true.  I love my iPhone more than I love you.

2 Comments

Filed under Daniel Durazo, Mobile Marketing

Are Newspapers Blogger Friendly?

 

Newspaper killer

Newspaper killer

I recently came across this story in the unfortunately named Buttermilk & Molasses blog about the relationship (or lack thereof) between local newspapers and the blogging community. Newspapers are in a tough spot. While their content is still valued, the value of their portability as a news aggregating device has been almost totally lost and is being replaced by handheld phones and organizers (I’m an iPhone fan). Unlike newspapers, these devices allow users to access much more news and information, not to mention links, multimedia content, etc. than any newspaper ever could. I received an offer from the Wall Street Journal last week for a year of internet access AND daily delivery of the newspaper all for $99. A great deal for sure, but I was thinking to myself: Why would I want the newspaper?

Given the harsh realities of the newspaper business, it would seem to make sense for daily papers to bolster their resources by adding feeds from bloggers to their content. Traditionalists may be shocked at the suggestion, giving excuses such as: the accuracy of these posts cannot be confirmed, these people don’t have the right training, how will we manage this animal once we let it out of the cage, etc.

But the truth is that newspapers need bloggers in order to help them become relevant in the “net-media age” and bloggers (being the shy bunch we are) would love the exposure. So why not work together?

UPDATE:  Apparently media buyers think it’s a great idea for newspapers to be more aggressive online by partnering with or buying niche web sites.  My bet is that newspapers will follow the money.

1 Comment

Filed under Blogging, Public Relations