Monthly Archives: September 2008

Radio Drives Mobile

 

Mobile Driver

Mobile Driver

Recently, my work in the radio industry and my interest in mobile marketing have crossed paths.  

 

Thanks to my colleague Doug Zanger at Small Plate Radio, I’ve found myself in several radio industry posts. I’m on the radio jury for the London International Awards, I’m the moderator for the Radio Suits group on the radiocreativeland talent pool and I handle media relations for the soon to be launched Good Radio Stories, an online PR service showcasing the charitable acts of radio stations across the country.  GRS is a Radio 2020 project commissioned by the Radio Advertisers Bureau, National Association of Broadcasters and HD Radio Alliance.

The more that I play in the radio world (I have a broadcast journalism degree) the more clearly I see synergies between radio and mobile marketing.  As I pointed out in my post “Drive to Mobile,” one of the best attributes of mobile marketing is the ability to “capture” an audience no matter where they are or what they’re doing. 

Where people can often be found is listening to the radio in a car, at home, at work or in someone else’s store, gym or drycleaner.  Radio therefore is a perfect medium for Drive to Mobile because it is ubiquitous and can be accessed from anywhere (just like mobile phones).

This fact is not lost on mobile marketing providers.  Companies like HipCricket and Spark Network Services offer radio stations turnkey mobile solutions to further relationships with listeners and provide stations with an additional revenue stream.

HipCricket has also just signed a deal with the Spanish Broadcasting System to build loyalty groups via text. I know from my work in the Hispanic market that Hispanics are a great target for text campaigns.

When it comes to building Drive to Mobile campaigns, radio is a terrific medium.

Advertisement

2 Comments

Filed under Hispanic marketing, Mobile Marketing

Don’t mess with my blue crabs!

Here in Virginia, we have a state Commission on Climate Change that includes 43 members who were appointed by Gov. Tim Kaine about nine months ago.

Recently the Commission met and reached consensus that:

A rising sea level caused by global warming poses a major concern for much of coastal Virginia, especially the heavily populated (and traffic congested) Hampton Roads area.

Warming would have significant impact on Virginia’s ecosystems.

Some Chesapeake Bay species such as blue crabs and oysters could decline or disappear.

I don’t know about you, but when you start messing with my seafood, that’s when I get mad!

The state commission is expected to make its recommendations on December 15th.  In the meantime, check out some tips on what you can do about Global Warming.

Leave a comment

Filed under Climate Change, Daniel Durazo, Sustainability