The Other Double D

Recently, the crack web team at the ad agency where I work created a cool viral campaign for Father’s Day for S&K Menswear.  You can check it out at

You can read the press release that I wrote and distributed here.  Clever, ain’t it?

You can read the story that resulted in the Richmond Times Dispatch here.

After 5 tries, we also posted the information to CNN’s iReport.  It took 5 tries because iReport kept pulling my submission down, one time after it already had 300 views.  They don’t tell you why, but I can only assume it was because it was too commercial.  So after making the copy more informal and pulling the client logo off the image, the submission stuck.

 Other hits I liked were in Promo Magazine and on screen shot


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