Daily Archives: June 16, 2008

Project Plant It!

One of the most interesting and complex CSR/Green Marketing efforts I’ve been involved in has beenDominion’s Project Plant It!

This award winning program is a partnership between Dominion, the Arbor Day Foundation and elementary schools in regions served by the company. Project Plant It! was successfully piloted in 2007, when nearly 8,000 elementary school students in Greater Richmond, Va., learned about the value of trees in our ecosystem and how to recognize and care for trees. Project Plant It! enhanced the classroom learning experience and increased comprehension of subject matter to meet state learning standards content by providing a hands-on experience for each child. Continue reading


Leave a comment

Filed under corporate social responsibility, CSR, Green Marketing

The Other Double D

Recently, the crack web team at the ad agency where I work created a cool viral campaign for Father’s Day for S&K Menswear.  You can check it out at DancingDaddy.com

You can read the press release that I wrote and distributed here.  Clever, ain’t it?

You can read the story that resulted in the Richmond Times Dispatch here.

After 5 tries, we also posted the information to CNN’s iReport.  It took 5 tries because iReport kept pulling my submission down, one time after it already had 300 views.  They don’t tell you why, but I can only assume it was because it was too commercial.  So after making the copy more informal and pulling the client logo off the image, the submission stuck.

 Other hits I liked were in Promo Magazine and on Richmond.comDancingDaddy.com screen shot

Leave a comment

Filed under Uncategorized