Category Archives: corporate social responsibility

Project Plant It!

One of the most interesting and complex CSR/Green Marketing efforts I’ve been involved in has beenDominion’s Project Plant It!

This award winning program is a partnership between Dominion, the Arbor Day Foundation and elementary schools in regions served by the company. Project Plant It! was successfully piloted in 2007, when nearly 8,000 elementary school students in Greater Richmond, Va., learned about the value of trees in our ecosystem and how to recognize and care for trees. Project Plant It! enhanced the classroom learning experience and increased comprehension of subject matter to meet state learning standards content by providing a hands-on experience for each child. Continue reading

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Filed under corporate social responsibility, CSR, Green Marketing