Category Archives: CSR

Corporate social responsibility (CSR, also called corporate responsibility, corporate citizenship, and responsible business) is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large.
The practice of CSR is subject to much debate and criticism. Proponents argue that there is a strong business case for CSR, in that corporations benefit in multiple ways by operating with a perspective broader and longer than their own immediate, short-term profits. Critics argue that CSR distracts from the fundamental economic role of businesses; others argue that it is nothing more than superficial window-dressing; still others argue that it is an attempt to pre-empt the role of governments as a watchdog over powerful multinational corporations. (From Wikipedia)

Project Plant It!

One of the most interesting and complex CSR/Green Marketing efforts I’ve been involved in has beenDominion’s Project Plant It!

This award winning program is a partnership between Dominion, the Arbor Day Foundation and elementary schools in regions served by the company. Project Plant It! was successfully piloted in 2007, when nearly 8,000 elementary school students in Greater Richmond, Va., learned about the value of trees in our ecosystem and how to recognize and care for trees. Project Plant It! enhanced the classroom learning experience and increased comprehension of subject matter to meet state learning standards content by providing a hands-on experience for each child. Continue reading

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Filed under corporate social responsibility, CSR, Green Marketing