National Museum of the American Latino

 

Congressman Xavier Becerra

Congressman Xavier Becerra

I recently saw an item that mentioned legislation passed in May that will create a federal commission to explore the possibility of creating the National Museum of the American Latino.

 

The museum is the brainchild and pet project of Congressman Xavier Becerra (D-CA). Becerra issued a press release way back in September 2003 that said he was launching the project.

Univision, National Council of La Raza and the Hispanic Heritage Foundation, among others, are working to keep the museum on the public’s radar.  PR is being handled by Washington, DC-based Comunicad.

Leave a comment

Filed under Hispanic marketing

Redefining the Gold Standard

 

Joseph Michelli

Joseph Michelli

In his new book The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company, Dr. Joseph A. Michelli, Ph.D. discusses the “service value” that sets Ritz-Carlton apart from its competition.

 

In a tanking economy (sorry for being glass half-empty), the near future prospects of super luxury brands like Ritz-Carlton seem to be far from rosy.  But as Michelli points out, the company’s constant quest for excellence has elevated the luxury experience to a true art form.  And there will always be buyers for art.

As I commented at BusinessWeek’s excerpt from the book, Ritz-Carlton approaches Corporate Social Responsibility with the same dedication to excellence they are famous for in their customer service.  This is a rare and wonderful thing indeed.

3 Comments

Filed under corporate social responsibility, CSR