Here’s a great story about the power of social media.
Last week I was headed to a meeting with Ron Carey, VP of the Targeted Solutions Group at the Richmond Times-Dispatch. Ron greeted me in the lobby and as we made our way to the first floor conference room, he mentioned that this blog had been forwarded to him that same morning by Tom Silvestri, publisher of the RTD. Ron then suggested we hop on the elevator and go up to see Tom. I was a bit bewildered as to how Tom had stumbled across this humble effort, but I know enough to “go with it” when something positive happens.
When we arrived at the publisher’s office, Tom greeted me warmly and explained that he had found my blog thusly: I had commented on an article on the RTD’s website the previous day. Tom saw my comment, was intrigued and googled my name. He came across this blog and its then lead story, “The Top 7 Things Newspapers Need to Do to Survive.” He said he found the post interesting and forwarded it to Ron. Ron agreed that it was indeed an interesting post and it gave him some things to consider.
Nobody gave me a new car or a million dollars, but for us bloggers, knowing that anyone is reading our writing, much less the publisher of the 150 year-old local daily, is the affirmation that warms our soul and keeps us writing.
Beyond the warm fuzzies I felt knowing that this blog had been a topic of conversation in the hallowed halls of Richmond journalism, I was pleased to know that my writing here had helped to facilitate and enhance important business relationships. That’s goodwill that money can’t buy.
And that’s the power of social media. Blogs and other social media platforms have the power to start conversations and create relationships that might otherwise not exist. Now that’s powerful!